AI RETROFIT IN SPECIALIZED SAAS

I recently revisited my award-winning advertising SaaS product design to see how it could be enhanced by AI. This highly detail-oriented analytical tool was never the action-oriented tool we knew it could be, if only some automation features could be built in. I went back and imagined various AI-enabled features that we knew were possible but planned for later versions. The AI features shown include insights powered by machine learning, turn-key integration with auto message generation, and an opt-in auto-optimization assistant that could perform better and faster than a human in the fast-paced dynamics of programmatic advertising.