Building Original IP
From First Sketch to Finished Goods
I didn't set out to build a plush toy. I set out to build a property — an original IP well deep enough to draw upon forever.
Intellectual Property needs certain properties to be true.
Do fonks have what it takes?
What follows is the business case for why this soft, undefined, endlessly reinventable little creature is worth its weight in moon dust.
INTELLECTUAL PROPERTY NEEDS
Defensible Uniqueness
With the fonk we have clear, protectable intellectual property with distinctive visual and narrative identity that can't be easily copied. Its zany, celestial story pulls the audience into a colorful, and delightfully fonked-up world.
FONKS ARE SHOOTING OUT OF THE MOON!Yup, plainly put, fonks are punching fonkholes in spacetime, fonking up everything. But honestly, it’s more of a big party than a world crisis!
Plus, the plush. The fonk’s unique, patent-pending design of poseable limbs and light, soft construction make it a toy like none other on the shelf.
Moreover, we occupy and command the word “fonk” and all the wordplay it entails for an immersive, interactive ride through the fonkiverse.
INTELLECTUAL PROPERTY NEEDS
Multi-Revenue Stream Potential
From the outset, I saw how the fonk’s spindly little legs cross multiple monetization paths: merchandise, licensing, books, entertainment, gaming, events, experiences, and all types of collaborations. Brands seek a licensed property that boosts their products by association.
Fonks are almost overpowered in their ability to cross-brand, easily assuming the garb of a partner without tarnishing their own delightful, playful counter-identity. Fonks can also assume the throne of their own product lines, attractively commanding innovative and imaginative product experiences.
INTELLECTUAL PROPERTY NEEDS
Demand
The most successful properties fill a gap: a demand that exists in the culture that nothing currently serves. Fonks answers a demand that has grown over the last fifteen years: the need for celebrating self-expression.
As designed, the fonk represents our inner child: an innocent, playful, posable fool for expression, ready to play dress-up and shine bright. It’s the quiet star under the costume, yearning for applause and belonging, even if it’s a goofball.
We only need look inside our own hearts to feel the demand, and know it is widespread. The inner child – the innocent dreamer expressing itself – has been under a shroud.
It’s an amazing time for self-expression. There are more outlets self-expression than ever, and better yet, in our pockets. Yet self-expression there is a minefield of conditions, pressures, and performance.
It’s an amazing time for celebration. We can make magic on Earth with the technologies, and conveniences of modern life, but playing and celebrating in those spaces come with great costs, prescriptions, and subscriptions at premium prices.
As a result, expression and celebration come with more conditions than ever, and self-image issues are at an all-time high. A fonk breaks through that. A fonk is for children, but each of us has an inner child – and we’re seeing it light up behind eyes of all ages in the presence of a fonk.
This means it has proven power to deliver joy in a pint sized, inanimate, inexpensive package. It’s a toy – a toy of self-expression – for this moment.
INTELLECTUAL PROPERTY NEEDS
Scalability Without Brand Dilution
Thanks to its unique design, the fonk effortlessly expands to new categories, geographies, and formats while maintaining what makes it special: its soft, expressive innocence. A fonk is identity-free, mapping to no analog but its own. Because it is anthropomorphic, it feels a little like us, but clearly different: smaller, lighter, more innocent and companionlike. It belongs to the moon, not a country, culture, or language. It doesn’t even belong to its plush form, allowing it to be resized, redefined, and re-imagined without damage.
READY FOR THE WORLD
The hard truth is, one person cannot run a businesses alone. But with the right partnerships, any of these ventures could sell 3 million fonks in no time.
So I continue to develop and showcase the Fonkiverse after successfully proving out…
A Breakthrough Toy
A Profitable, Scalable Event Business
Games in Mobile, Live, & Show Formats
A Generative Graph Game Database
A Global Supply Chain
A Celestial Story Line
Fonk-Branded Play Experiences
Fonk Entertainment Content
A Talented Team Ready To Build
The incredible, amazing, and very true news is:
3 million fonks will happen in the world.
Will you be part of it?