Your Brilliant Idea Will Change The World.
But There’s Something In The Way.
Visionary entrepreneurs think branding is the answer,
but there's something more fundamental.
97% of small businesses don’t hire a creative agency.
Not by choice, but by frustration. It may not be a surprise that branding is difficult when you can’t articulate your vision — it’s the wrong place to start.
Source: MarTech – SMB Marketing Survey
73% of small business owners say their marketing strategy isn’t working.
If you’ve felt like you’re just winging it, you’re not alone.
You deserve a method that brings clarity to your message—so you stop second-guessing and start connecting.
You don’t need branding… yet. You need a way to convey your vision.
This is your blueprint for turning vision into language, and language into action. It’s the guidance every founder wishes they had before hiring a designer or writing a pitch.
Meet Your Vision.
It’s You, Through and Through.
The Value & Vision Method teaches you how to explain clearly and simply what matters most—so you can connect, adapt, and lead with your message in any room. You’ll learn a flexible communication approach rooted in your own language—not a formula, but a practice.
And when you’re not in the room?
You will be armed with a self-crafted Vision Guide—a structured reference that aligns collaborators, informs decisions, and keeps your message consistent across every touchpoint.
“Value & Vision allows me to quickly and effectively express what Uncle Nat’s stands for, without having to reconstruct the heart of my business every time someone asks. It has been invaluable in communicating the mission, voice, and culture of my business to creatives like designers and web developers, as well as to marketing agencies and contractors.”
Your Value, Clear and Strong.
Whether you’re hiring a designer, launching a product, or briefing a team, your Vision Guide ensures everyone is on the same page—using clear, repeatable practices that turn your ideas into language others can build from. This is the heart of the Value & Vision Method: a structured approach to knowing your worth and expressing it in a way that resonates.
What you get:
The capability to guide your brand strategy covering audience, messaging, market position, and value proposition—all in your authentic voice and vision
Clear & practical guidelines you can hand to creative partners (designers, copywriters, marketers) to get better results faster
A living, evergreen framework that grows with you—across offers, platforms, and phases of your business
A strong bond between your business and the customers it’s meant to serve
Why it matters:
Because people can’t promote what you can’t articulate.
Because if you can’t say it, no one else can.
Because you’ve got the vision—this is the structure that delivers it.
Evan Lange
Founder, Value & Vision
I’ve spent years as a creative – designer, brand strategist, product marketer – working with visionary business owners like you, creating big impact from their big ideas.
But getting there—actually getting it right—often took way too long.
Because visionaries don’t struggle to have ideas; they struggle with language.
Before a designer can build your brand, they need to understand it. And over and over again, I found myself doing the same work—helping clients unearth their message, clarify their value, and articulate what made them different. So I built a better way…
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…The Value & Vision Method is a system that blends the branding tools of top-tier agencies with the heart and soul of a powerful visionary. One that’s modular, adaptable, and built specifically for solo entrepreneurs—because I am one, too.
I’ve seen what happens when we show up with a brand that resonates. We stop second-guessing. Creatives deliver better work. We don’t waste energy spinning in circles or spending on fixes that shouldn't be needed. We build with momentum, direction, and confidence.
That’s why I made the method, and created the Vision Guide. You’re not always going to be in the room, so you need a message strategy that scales with your growth and speed.
You are creating the future. And that future doesn't need more polished megabrands shouting into the void. It needs more of us—creative, human, brilliant people—with unique, valuable solutions.
And when it’s your voice, your message, and your vision, you deserve to lead it–not ask someone else what it should be.
This system helps you hand creatives a map instead of a mystery. It makes sure you know what’s working—and what’s not—before the invoice even hits.
And best of all? Creatives love it.
They want to get it right. They want your clarity. They’re tired of guessing, just like you are.The Vision Guide makes that collaboration possible. It’s not just about getting a better logo, or looking like you belong. It’s about taking the lead in your own message—and building something real from it.
Why I Built This,
TL;DR Version
You might expect creatives to tell you what you are. I built a system that lets you tell them. (And guess what: They like that.)
Because when your message is clear, you stop wasting time, energy, and money on work that doesn’t land. This is how you take the lead—so creatives can finally follow your vision, not guess at it.
WHAT ENTREPRENEURS ARE SAYING
“Evan is a gifted communication strategist who has supported me in clearly defining who I am, what my value is to others and who is my specific target audience. He is brilliant in helping his clients see a bigger possibility of who they are and what they can create and is gifted in creating unique image. “
“I have Evan to thank for completely upping my image both within my own circle of wedding professionals as well as to potential clients. His depth of creativity is astounding and it is near impossible to find someone as creative as he is. I would highly recommend Evan to anyone looking to focus their brand and elevate their company to the next level.
You’re Not for Everyone
Trying to appeal to everyone makes your message forgettable.
And that’s not just a strategy flaw—it’s an energy drain.
How many clients do you actually need to thrive this year?
Ten? A hundred? Ten thousand?
The Value & Vision Method helps you understand that, actually, you don’t want everyone—just the right ones.
Your words will to speak directly to those who want to hear them.
Stop worrying about quantity, and start feeling the power of resonance.
When you know who you're for, the words come faster—and land deeper.
Get clarity before confusion costs you more.
Creative agencies charge premium rates to guide you through these tools. Now, you’ll use them yourself—without the overhead, without the delays, and without losing your voice in the process.
When You Know Your Value, You Don’t Need a Script
Your brand isn’t a tagline.
It’s a way of speaking about your work that feels natural, confident, and unmistakably you.
The Value & Vision Method doesn’t ask you to memorize anything. You connect with your message—so you can riff, respond, and show up anywhere without losing the thread.
Whether you’re cold calling, closing in a DM, or just figuring out what to put on your website, you’ll know how to say what matters.
When your vision is clear, the message lives in you.
Inspirational Authors Love Value & Vision
“Evan has consistently helped me expand my vision of possibilities from strategy to synergy. I continue to consult with Evan knowing that he has integrated authenticity, healthy responsibility, generous listening and agreement keeping with his unique genius.”
“Evan is a brand expert - from conception to products, while helping ensure your brand is really you. I've gotten great feedback from people on everything that Evan has done for me.”
Evan gracefully walked me through the process of establishing my brand and marketing myself. More importantly, Evan was extremely trustworthy as I made the transition from corporate executive to entrepreneur. His uncanny ability to understand and mirror back my vision is amazing. I rely on Evan as I continue to grow my business.
You’re brilliant.
You don’t need more tricks.
You need structure.
You already have the vision. Now give it form.
This isn’t a template.
It’s a guided process through powerful modules that structure your vision into clear, unmemorized message.
You’ll learn to articulate what makes you different, direct creative partners with confidence, and swiftly make brand decisions.
By the end, you’ll have a communication strategy – your Vision Guide – to hand off or hold close.
But the real win? You won’t just have your source of truth...
You’ll become it.