“This document has helped me stay aligned with my goals and vision, and has given me more confidence in every collaboration. I highly recommend Ev to anyone looking for clarity and cohesion in their branding."
- Nat, Small Business Owner, Brooklyn, NY
Read below to understand how I provide both strategy and design to my business clients.
my services
strategy
Strategy comes in the form of brand guidelines that solidify and clarify your place in a market, no matter how complex or competitive.
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Your business isn’t for everyone, and it doesn’t do everything. We strategically clarify what you offer and for whom, clearing the clutter and crystallizing your presence in your market.
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How your offering is described and seen by others can’t be controlled, but it can be influenced by your strategic communication. We craft the strategy around the ways your audience will consistently, reliably describe you, thereby matching their perception with your vision.
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If you had 10 seconds to speak to the whole world, what would you tell it? We craft the vital message of your vision, and devise the strategy that conveys it to the people who will benefit most from hearing it.
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Even complex services and solutions, no matter their complexity, need to be seen to be understood. We devise the strategy of how your business is not only visible but instantly recognizable.
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Many brands do not walk their talk. Your business doesn’t have such a luxury. My brand strategy assures you deliver on your brand promises, by crafting promises you can deliver.
DESIGN
Design comes in the form of the materials and products that communicate and deliver your offering, uniquely crafted for your position and audience.
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Stand out and differentiate with clear logo, color and visual theme that embodies your unique offering in your market.
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The means by which you communicate your offering is often unique in itself – whether it be powerpoint, trade show display, website, sales sheet, or business card, we find and use that medium to bring you business.
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I bring over 2 decades experience in product design to strategize, manufacture, and package your products, whether they be physical, digital, or invisible, such as services.
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Merchandise strategically serves both advertising and revenue purposes. If your business needs swag, rest assured we can make it.
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How you appear online is as unique as you product. We make your business appear online to your audience, whether the strategy points to a heavy social presence, or an exclusive, bespoke web experience.
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It is possible to design the community and culture of your business through strategic messaging and planning. How will people feel part of something, find their tribe, and be loyal to a movement they see represented in you? I design that aspect as well.
FAQs
How long does it take?
I find that most businesses require 6-8 weeks to come to a clear and executable marketing strategy. That’s why my work is delivered in a 3-month timeline with weekly meetings. This time frame allows for swift and decisive action (you need not wait 3 months before doing something) as well as for cycles of transformation to play out and inform the strategy.
what do I get?
I provide both guaranteed and optional deliverables tailored to your strategy.
Guaranteed is a document of brand guidelines – an internal playbook that informs you and all collaborators how you plan to communicate and deliver your offering. Designers, contractors, business service providers, employees and allies align their efforts to this document.
Optionally, I design and deliver the materials (see design section above) laid out in the strategy. This could be product design, website, visual identity, presentation materials, even environmental design for a trade show or event space. It all depends on what the strategy suited for for your specific offering – there is no cookie cutter here.
This mix of solid strategy and optional design assures you get made what you need, but are not tied to just me as a provider. I set you up to work with anyone you need to take your business vision forward.
how do you work?
In weekly, remote video calls, I take you through modules designed to clarify and plan your brand strategy. You may think I should tell you what your brand vision is – but by the end, you’ll be telling me. In these strategic sessions, I ask questions and guidance that takes you from a cloud of possibilities to tangible, executable activities, and record those to a living document of brand guidelines. If the strategy points to immediate action and execution, we add those in as they arise.
do you provide “a la carte” design services?
I consider singular design projects, so do ask. But I will ask for clear guidance and strategy. Design work is best executed when it is tied to a firm, strategic purpose. Crafting that clear guidance is what I am best at, so I am likely to turn down design projects that lack clarity, to save both of us. In those events, I suggest instead the process of forming that strategy before anything is designed.