CV

UX & DESIGN LEADERSHIP FOR AGILE SOFTWARE ORGANIZATIONS

AGILE DESIGN | RE-ENGINEERING THROUGH AUTOMATION | BUILDS HIGH-PERFORMANCE TEAMS

Adept Technical Leader and Design Expert recognized as a strong unifier, bringing together the complexities of product design, development, and engineering into a cohesive project plan with actionable insights for all levels. Strategizes business and operations improvements for unique product lines, improving timelines and strengthening both the customer and team member experience through automation in design processes.

 

Key Skills:

  • Adobe Creative Suite & Figma Toolkits

  • Atlassian Project Management Suite (Jira, Confluence)

  • Collaborative Meeting Facilitation & Public Speaking

  • Human-Centered, Design Thinking (IDEO Certified)

  • Agile Product Development

  • Brand Design & Messaging Strategy

Companies have relied on me to:

Manage, Build, and Lead a High-Performing Design Staff

Speed Production with Lean Iteration Practices and Modular UI Kit Components

Devise Complex Automated Solutions With Delightful Interaction

Transform Costly Human Operations into Automated Online Processes

Redesign & Clarify Brand Identity and Core Marketing Communications

Design branded physical display & marketing materials and coordinate their production

Future-Proof Legacy Tech with Key Frontend Upgrades

 EXPERIENCE

Jan-2023 to Feb-2024

ADVISOR360°

PRODUCT DESIGN MANAGER

Managed a team of six product designers, overseeing platform-wide product design processes and delivery. Developed and rolled out programs designed to shift the product organization from waterfall to agile practices. Established Design Thinking training to speed design delivery & Product/Engineering/Design alignment. Built & led a repeating user council panel for ongoing user immersion & research. Individual contribution to platform roadmap features and products.

Jul-2020 to Jul-2022

INMARKET

SR. DIRECTOR OF UX

Oversaw team of four controlling company-wide product design needs, including user interface (UI) assets and design roadmap across more than six Software as a Service (SaaS) products. Designs contributed to consistent 60-120% year over year (YoY) business growth. Planned, built, and managed User Experience (UX) Design team of three. Redesigned InMarket Audiences and Attribution products.

Role Highlights

  • Unified B2B product line and proprietary engineering processes; developed and utilized customer personas to produce clickable prototype for internal team coordination. Built Unified Platform Product team developing software to combine disparate products, including shared data architecture.

  • As Product Manager, established proprietary “InMarKit” UI kit/design system, ensuring compatibility across four SaaS products.

  • Following internal review of Performance Report products’ operations, developed automated Dashboard Generator controlling reporting across unified platforms, replacing 80% of manual operations.

  • Led Tiger Team throughout 1.5-month alpha project, Data Visualizer. Project improved Performance Reports’ margins from 55% to 88%, strengthened employee retention, and improved customer experience with interactive, on-demand customer reports.

Apr-2016 to Jul-2020

NINTHDECIMAL

EXECUTIVE DIRECTOR OF UX

Oversaw team of six managing company-wide product design, including UI assets and design roadmap across five SaaS products in the advertising data space. Coordinated product design projects across Engineering, Marketing, Customer Service, Data Science, and Product departments. Managed Front End Engineering team across three continents.

Role Highlights

  • Designed location conversion index (LCI) measurement dashboard, Audience Generator, and Campaign Manager products.

  • Created pixel generator, discovery and custom reporting tools, and custom reporting dashboard, as well as single sign-on and user management across legacy systems. Reduced manual overhead 80% by replacing manual procedures with downloadable, on-demand interface reports.

  • As Head of User Research, promoted design thinking principles, interactive data visualization design, and UI kit design. Performed field research with internal/external users, conducting fact-finding interviews with users and developing user personas.

  • Upgraded SaaS frontend/backend libraries and frameworks, such as migrating multiple frameworks to React.

Nov-2013 to Mar-2016

EQUILAR

DIRECTOR OF UX & DESIGN

Managed team of five throughout organization-wide design operations and brand refresh, including design assets and roadmaps in Product & Marketing. Led branding discussions with executives to develop visual strategy and brand definition, ensuring smooth logo and visual brand design across products, collateral, and documentation. Built and managed Design team for product, website, and marketing. Established proprietary design system for software products.

Role Highlights

  • Developed comprehensive brand guide, including message strategy, design guidelines, and visual language for all marketing and sales materials.

  • As Product Manager for Equilar.com, designed and directed sales website design, aligning strategy within marketing, sales, product, and Design teams in agile iteration.

  • Built out BoardEdge tablet/desktop application, a searchable database of corporate executives. Spearheaded UX design and launch for BoardEdge, Equilar Insight, and Engage digital products, ensuring alignment with marketing, product, and design. Designed interactions, wireframes, and user flows, as well as user and customer personas. Solved use case issues. Created user interview and usability testing. Directed data visualization upgrades.

  • Designed and planned hosting and/or company attendance for conferences, conventions, annual EquilarSummit event, and trade shows following rebrand.

  • Oversaw Marketing video series production; managed production and post-production contractors, liaised with Marketing to develop script, and directed shoot.

Aug-2013 to Nov-2013

COUCHSURFING

PRODUCT DESIGNER

Oversaw brand and product lines’ visual design, UI interactions and deliverables for web, Android, and Apple mobile applications. Developed Android and iOS application deliverables and design.

Mar-2013 to Aug-2013

SIDEREEL

SR. VISUAL DESIGNER

Controlled visual design and rebrand for three-platform digital product; developed tablet application and redesigned product website for mobile and desktop.

Nov-2011 to Mar-2013

GoPure

CHIEF CREATIVE OFFICER

Controlled design assets and roadmaps in Product & Marketing for sustainable restaurant search application. Designed UX/UI for Android and Apple mobile applications. Executed print, signage, and promotional projects. Led forward-facing creative discussions, design, and ideation, keeping a firm handle on company brand guidelines. Maintained design asset file structure.

Feb-2003 to May-2011

LANGE BRAND & DESIGN

PRINCIPAL OWNER – CONSULTING DESIGNER

Developed all-inclusive brand guidelines and marketing deliverables for small- and medium-sized businesses. Provided design, branding, and coaching, developing a strong foundation with internal structure and materials.