What began as throuroughly exquisite self-trained graphic design has now become a revolution in what the word "branding" means – a redeifiniton and a reckoning.

Assisting entrepreneurs and small business owners with their identities, I honed my skills on some of the most unconventional business card runs the print houses had ever seen. Some refused to talk to me. Luckily I found a house crazy enough to say yes to my gang runs of fabulous materials.

The products were wonderful. But there was a problem – several, really – all stemming from unclear clients demanding something they couldn't quite define. I was getting noticed but they were still struggling. And at the end of every project was a palatable sense of buyer's remorse: a letdown of energy, and I knew there must be a better way. Was an anticlimax a foregone result of the design process? I was no longer interested in the "how about this" style of graphic design. I turned my attention to communication skills for an answer... what if my goal was not to dazzle, but to increase ROI? What if I could integrate viral marketing and great design? What if I rewrote the rules of the game?

Turns out what I had stumbled upon out of necessity for some sanity with clients was a revolutionary understanding of branding, identity, and the creative process. It was just a matter of years before I could articulate clearly the components of a complete and reliable process for creating a remarkable brand from scratch. Thanks to my many clients on whose backs I grappled and crawled through understanding what worked and what didn't – whose projects were always remarkable, and unique.

Now I'm poised to begin the true revolution, company by company. This bandwagon is both the bravest and safest choice out there. But it is an awfully lonely hayride, as I see so many marketing failures by others I would like to fix, so many moments of personal disconnect that could be remedied by a wand of value and hot truth.

I desperately seek the brave ones who dare to be practically and powerfully themselves, ready to send the superficial to the corner and bring forth saucy, marketable, magnetic, majestic essence – that which can sustain multiple definitions and truly inspire.